It's your adventure...


We’re here to help people figure out where they’re going and find the smartest way to get there. We love creating digital and social experiences that put brands on the map, get people talking and shake things up. Because great journeys aren’t just about seeing the world—but letting it see you, too.

So who are we? We’re Midwesterners with the clang of hard work in our veins, a new industrial vision in our heads and a Motown anthem in our hearts. We’re a band of creators, crafters, explorers, renegades, pranksters, inventors—and above all, doers. We mine the talent in our own backyard and take pride in building good things right here that connect with people everywhere.

Come hang out and we’ll talk philosophy, last night’s ball game and maybe a little shop. You can tell us about all the places you’ve been and where you’re dying to go next. Then we’ll pop the sunroof, Kick Out the Jams and hit the road. If you want, we’ll even call shotgun.

We’re Embark. Let’s go somewhere.

Detroit Grand Prix

Case Study ›

We love our clients.

Ally Auto
Ascension Health Systems
Detroit Grand Prix
Detroit Pistons
Falson Waterfree Technologies Systems
Genesys Health Systems
Greektown Casino Hotel
St. John Providence Hospital Systems
St. Joesph Health Systems
St. Mary's of Michigan
Tim Clue

Who we are.

Your Executive Lead
Mark Russell

Experience: I have led the social, digital, and mobile marketing efforts for several of the world's largest brands, including Ford, Microsoft, and Nestle. Auto is in my DNA, I was the President of Wunderman Team Detroit, and helped lead Ford's turn-around by re-building, launching their social marketing program, and spear-heading their global marketing efforts.

Current & Past Brands: Ford, Microsoft, Nestle, Chrysler, Ally Auto, Ascension Health System, BraunAbility, Detroit Grand Prix, Shell, Bosch, Kraft

Agencies: Wunderman Team Detroit, Wunderman, Blast Radius, IconMobile, KBMG, Carat Fusion

Your Delivery Services Lead
Beau Hebert

Experience: Team Detroit moved me to Detroit to be the lead Program Manager on Ford’s $30 million, 3-year ground-up redesign and redevelopment of – which made me a black belt in leading large, enterprise-scale website projects. So, I’ll ensure that all of the teams, and the agency as a whole, are working seamlessly and in unison to deliver the highest quality product.

Current & Past Brands: Ford, Chrysler, Ally Auto, Ascension Health System, BraunAbility, Detroit Grand Prix, Shell, Bosch, Microsoft, Kraft

Agencies: Team Detroit, Carat Fusion, Connelly Partners

Your Creative Lead
Doug Wojciechowski

Experience: For the past several years, I was responsible for the user experience and design of – globally – and all of its associated properties (Fleet, FCSD, Credit, CPOV, Racing, etc.). I helped shape Ford’s future digital vision across multiple categories, devices, and technologies. This made me passionate about solving difficult design challenges and creating innovative experiences that connect people with technologies in meaningful real-world experiences. Inspiration can come from anywhere and I look to discover it daily—not only in the digital space, but in my other passions: teaching at Detroit’s College for Creative Studies; taking photographs; and, surrounding myself with people who are creating positive change.

Current & Past Brands: Ford, Chrysler, GM, Ally Auto, Ascension Health System, BraunAbility, Detroit Grand Prix, Shell, Bosch, Carhartt, Goodyear, PPG, University of Michigan

Agencies: Team Detroit, J. Walter Thompson

Your Digital Strategy Lead
Russ Hopkinson

Experience: I have deep automotive experience as the lead digital strategist for Dodge, Lincoln, and a variety of Ford brands; including Mustang, one of the world’s most iconic brands. My largest strategic engagement wasn’t in automotive, though, it was in the rebuilding of Hilton’s global social, digital, and mobile platform. I believe strongly in customer centered design and keep the team focused on the relevant user stories to the experiences we build.

Current & Past Brands: Ford, Lincoln, Ally Auto, Ascension Health System, BraunAbility, Detroit Grand Prix, Falcon, Dodge, Chrysler, Jeep, Reebok, Hilton, Hewlett-Packard, Hasbro, Oracle

Agencies: Team Detroit, Organic, Beyond Interactive, Zenith Optimedia, Grey San Francisco, OneWorld Communications, Ammo Marketing

Your Technology Lead
Randy Bishop

Experience: I love challenges and I’m driven by an urge to help people learn. As an ally, I can plainly and clearly communicate to clients all of the potential solutions to their needs, then help them choose the best one. 15 years in digital development has taught me how to differentiate between a trend and a new standard. Regardless if an organization is large (General Motors, Philips Medical, Ministry of Defence) or small (Preservation Eastern, Tim Clue), I’m always committed to delivering a stable, highly functional, well tested, fault tolerant, intuitive product.

Current & Past Brands: Chrysler, GM, Ally Auto, Ascension Health System, BraunAbility, Detroit Grand Prix, Isuzu, Delphi, John Deere, Ministry of Defence

Agencies: Raytheon, Arcaid

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