BraunAbility, a world leader in mobility and wheelchair accessible vehicles, came to us to help redesign their website to better serve both their prospective and current customers. We focused on content strategy, user experience, design and SEO to refresh BraunAbility.com.
We began with a content strategy and a UX exploration that led to a new site navigation and wireframes, all resulting in an improved consumer shopping process. The team staged a photo shoot to produce dramatic new product imagery for the all-new site design which was created in a templated and modular approach. This page layout coupled with a new Content Management System allowed for ease of updates. In addition we tied into the BraunAbility dealer database to ensure that customers could easily find the closest dealership to help continue the relationship long after purchase.
In order to improve organic search results, we began with an extensive research process to determine the best opportunities for BraunAbility. Our solution to optimize their search engine results included the implementation of title tags, description tags, keywords in page headlines and content, anchor text and image alt tags.
Average user time on site compared to the national 15 seconds average.*
*Average based on data from Neilson Norman Group.
Wheelchair lifts for vans